Facebook is on a live streaming tear these days, and a report indicates it could go even deeper into photo and video with a new standalone app.
The social network is developing a camera app, according to the Wall Street Journal - not to be confused with the already-existent Instagram. A prototype reportedly lets users go directly to their camera, then share their snap on Facebook-run properties.
Another rumored feature would let users who are recording a video with the app flip it into a live stream. With most Facebook Live video coming from media outlets, brands and celebrities these days, letting regular users begin a stream with the press of a button while they're already in the process of recording could prompt more people to give it a go.
In fact, it could lead to a deluge of live streams, which may be annoying to friends and family yet good news for Mark Zuckerberg and Co.
Photo finish
As the Journal speculates, the camera app is a sign Facebook is feeling the heat of declining original user content.
We've reported in recent weeks about this problem and Facebook's plans to staunch it, including potentially letting users receive tips for posts.
A Facebook spokesperson sent me this statement in regards to original content sharing on the network: "People continue to share a ton on Facebook; the overall level of sharing has remained not only strong, but similar to levels in prior years."
As for the camera app, Facebook won't comment on rumor or speculation, I was told.
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