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Sunday 13 March 2016

What's next for Apple's thriving $25bn enterprise business?



Apple made $25 billion (around £17.5 billion, or AU$34 billion) from selling hardware and software to businesses last year, a 40% increase over the year before, according to the company's regulatory filings. The new business, which relies on iOS, the Mac, the iPad and the iPhone, means that Apple, a company most closely associated with selling things to everyday customers, is now one of the top 15 enterprise companies today in terms of revenue.
The growth, achieved over a few short years, is likely down to Tim Cook, the replacement for Apple's co-founder and long-time CEO Steve Jobs. Cook joined Apple in 1998, first working on the supply chain and then as the company's Chief Operating Officer, giving him a view of how the business-to-business world works and, more importantly, how profitable it can be.

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