It's the Apple event the internet's been talking about for months, with rumors of a cheaper iPhone, smaller iPad Pro and potentially even a new Apple Watch continuing to circulate.
We're reporting live from Apple's special March 21 gathering at its Cupertino HQ, an event where the firm says "let us loop you in" - but what does it mean? Could it simply be the launch of some new Apple Watch straps? We don't think so, but they may feature at some point.
As with all rumors, some are far more likely than others. Thankfully we've done the hard graft of working out what's hot, and what's not, and even broken out the trusty techradar rumormeter to visualize those workings.
The March 21 Apple event kicks off at 10am PT, 1pm ET, 5pm GMT (4am AET) and we're live blogging the proceedings right here - so stick this page in your bookmarks and get ready to refresh.
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10.44 - Tim is back. And he's chatting iPad Pro. Exciting news today, and Phil Schiller is on stage to talk us through it.
He's excited to tell us about the new iPad. He says people are in love with it (hope not) and the Pencil (REALLY hope not).
Disney being quoted as this being 'transformative' for the digital space of sketching.
10.43 - Here comes iPad...
10.42 - Hufffffffff. We know all about this, Greg. Just put our link on the screen and people can learn all about it. When's it coming? We've been stuck on beta 7 for too long...
10.39 - It's only iOS 9 - Greggy digging Android to point out that 80% of devices are running iOS 9, compared to the Android 6 running on just 2%. I wish we were past these little nibbles.
Talking about iOS 9.3 - how Night Shift knows when it's sunset and shifts the phone to the warmer tones, and passcode protecting your Notes. We knew all this, to be fair.
Everything you need to know about iOS 9.3
10.36 - TouchID is onboard, and that means Apple Pay too. This thing is the iPhone 5S with the iPhone 6S' innards and colors.
It's only going to cost $399, but that's for the 16GB model, and 64GB will be $499. If you're on a two year subsidized plan it'll be free, and $17 per month on ubsubsidized plan.
Orders will begin this Thursday on March 24, and March 31 on sale, with the normal US, UK and more countries at the start.
Wait, there's more...
10.35 - Live Photos are included as well. Yes, we get it, it's like the iPhone 6S. Interesting that this isn't the main event - seems that the iPad Pro reboot / smaller model which we're expecting soon will be the big headline.
LTE bands are larger, and 150% faster than the iPhone 5S.
10.34 - 12MP camera iSight sensor, with the True Tone flash, and it'll last for 50 hours on battery compared to the iPhone 5C.
10.33 - The most powerful iPhone - it's called the iPhone SE.
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